Press.

Stoke is a co-ed outdoor apparel brand for people who want to get outside — walking, running, hiking, pickleball, whatever. One small line for all of it. Founded 2026 in Colorado by Graham and Cooper. Everything below is copy-and-paste accurate; if a number here disagrees with the product page, the product page wins.

The facts.

Brand: Stoke — always with the period in the wordmark: “Stoke.”
Category: Co-ed outdoor apparel
Founded: 2026, Colorado
Founders: Graham and Cooper
Line: The Everything Set: the Everything Tee + the Everything Pant, navy or oat grey, S–2XL unisex, each sized independently
Tee: 100% cotton, 255 gsm (7.5 oz). It runs short.
Pant: 56.44% cotton / 43.56% polyester, 430 gsm (12.7 oz). It runs long.
First run: Capped at 100 units. Pre-order; ships after the first production run.
Social: Instagram @stoke.getoutside · TikTok @stoke.getoutside
Contact: hello@stokeoutside.com — a founder answers.

Logo.

The wordmark is live type — DM Serif Display Italic, “Stoke.” with the period — outlined to SVG so it renders identically anywhere, and centered on the ink bounding box, not the advance width. Navy is #0F2235, mist is #F2F6FA. Never set the name in another face, never all-caps, never stretched.

Wordmark, navy on transparentSVG ↓
Wordmark, mist on transparentSVG ↓
Wordmark, mist on navy fieldSVG ↓
The S. mark, navySVG ↓
The S. mark, mist on navySVG ↓

The founding story, plain text.

Stoke is Graham and Cooper — founded in 2026, based in Colorado. We met sophomore year of high school, and it took a while before we recognized the same thing in each other: the pull. Neither of us stopped training just because life got busy — there's an Ironman on one calendar, a running list of 14ers on the other, and a standing pickleball argument that has never once been settled.

We started this because we got tired of gear that only worked for one activity. We kept reaching for the clothes that could just come along for the whole day — and they didn't exist. Now the samples are on the way, and we still both work full-time, which tells you exactly what kind of operation this is: small, real, and not in a hurry to pretend otherwise.

Working draft — final wording is the founders'.

Photography.

No photography of the current line exists yet; it lands with the samples. Every product frame will carry the model's height and the size worn. Request files at hello@stokeoutside.com.