Co-ed outdoor apparel — est. 2026
You don't need
a reason.
Walk, run, hike, paddle, play — one shirt that works for all of it. Nobody's grading it.
Samples are in production. The list hears first.
6pieces
Tees, shorts, a bra, a fleece hoodie — one small line for the whole day.
XS–4XLacross the line
Cut for just about everybody — the Flint alone runs S through 4XL.
100units, first batch
The founding run is capped for real. No countdowns, no fake stock — just a small first batch.
Stoked is the easy part.
Anybody can love the outside on a perfect Saturday. The whole thing — the actual whole thing — is going back out on the ordinary days. The cold start. The short window. The Tuesday with no reason attached.
A fire doesn't keep itself lit. You feed it, or it goes out. That's what the name means: stoked isn't a mood you wait around for, it's one you keep working on. We make the stuff you wear while you do.
Out There
The go pieces. See you out there.
Unisex · Heavyweight cotton
The Everything Tee
One heavyweight cotton tee for whatever you're doing today.
$48 — founding batch, first 100. $58 after.
- Navy
- White
Women's · Sports bra
The Everything Bra
One bra for whatever you're moving through.
$52
- Navy
Unisex · Mesh-lined
The Everything Short
One pair of shorts for whatever the day turns into.
$54
- Grey
Unisex · Raglan sleeve
The Flint
The raglan you strike the day with.
$52
- White
Women's · High-rise short
The Spark
High-rise, navy, first to catch.
$48
- Navy
Rest is part of it.
Rest · Unisex · Fleece hoodie
The Ember
An ember is the fire kept low so it's still there tomorrow. A 350 gsm fleece for the day off, the drive home, the cold morning before. The back says it: rest is part of it.
$118
Get Early AccessWho's behind this
Two of us — Graham and Cooper. Same pull toward being outside since the week we graduated. We both work full-time and train for our own stuff — an Ironman, the 14ers, more pickleball than either of us will admit — and we kept reaching for the same one shirt that didn't exist. So we're making it.
The full story →Get in before the first run.
Samples are in production. The list gets the first look, first access, and first crack at the founding batch — $48 instead of $58 on the Tee, capped at 100 units. That's the pitch. No spam, just the launch.