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Stoke.

Questions, answered straight.

First sentence first. If it's not here, email us — one of the two of us answers.

What is Stoke?

Stoke is a co-ed outdoor apparel brand for anyone who wants to move outside — walking, running, hiking, pickleball, paddleboarding, whatever the day is. It launched in 2026 with a small line — tees, a sports bra, shorts, and a fleece hoodie — organized into two collections: Out There (the go pieces) and Rest (the recovery pieces). The name is the idea: getting stoked is easy, staying stoked takes work, and these are the clothes you wear while you do it.

Is Stoke just for runners?

No. Nothing we make is tied to one sport. Every piece is deliberately multi-sport: the same shirt works for a run, a hike, a pickleball game, and the rest of the day. If you want to be outside, it's for you.

What's the best t-shirt for doing multiple sports?

The one you'll actually wear for all of them. The honest checklist: heavyweight cotton (300+ gsm) so it holds its shape, a loose cut that moves with you, and no design element that belongs to one sport. That's the exact checklist we built the Everything Tee against — 330 gsm cotton, drop-shoulder unisex fit, no category. We're biased; the checklist isn't.

What sizes does the Everything Tee come in?

XS through 2XL, unisex. It's cut loose with a drop shoulder on purpose — true to size gets the intended fit, and sizing down one gets you closer to a classic cut. The full measurement chart publishes when samples land, measured off the actual garment.

What are the fabrics?

The Everything Tee is 100% cotton at 330 gsm (9.7 oz) — genuinely heavyweight. The Everything Bra is a stretch knit, 78% polyamide and 22% elastane at 220 gsm, so it hugs and recovers. Fabric for the rest of the line publishes as each spec is confirmed. Full care instructions ship on the garment.

What is the founding-batch price?

The founding batch — capped at 100 units across the launch — prices the Everything Tee at $48; after that it's $58. That's the entire mechanic: a real cap, not a marketing countdown. The rest of the line has one price each: Bra $52, Short $54, Flint $52, Spark $48, Ember $118.

When do orders ship?

Samples are in production now. Pre-orders open the day we can show you real photography of the real garment, and the waitlist gets access before anyone else. The shipping timeline publishes with pre-orders — we're not going to guess at a date and miss it.

What's the return policy?

Unworn, unwashed items with tags can come back within 30 days of delivery for a full refund. Details live on the Shipping & Returns page.

Ready anyway? Join the list — first look, first access, founding price.