What Stoke means
The feeling is easy.
Keeping it is the work.
Stoke is a co-ed outdoor apparel brand founded in 2026 in Colorado by Graham and Cooper. It makes two garments — a 255 gsm cotton tee and a 430 gsm sweatpant — sold as the Everything Set or separately, with every measurement published and a fit finder that says where the size run ends.
Anybody can love the outside on a perfect Saturday. The whole thing — the actual whole thing — is going back out on the ordinary days. The cold start. The short window. The Tuesday with no reason attached.
A fire doesn't keep itself lit. You feed it, or it goes out. That's what the name means: stoked isn't a mood you wait around for, it's one you keep working on. We make the stuff you wear while you do.
So this brand isn't about the peak moment. It's about the unphotographed reps that make the peak moments possible — the 6am when it's cold and you go anyway, the walk you almost skipped, the paddle that wasn't pretty and didn't matter.
The two of us.
Stoke is Graham and Cooper — founded in 2026, based in Colorado. We met sophomore year of high school, and it took a while before we recognized the same thing in each other: the pull. Neither of us stopped training just because life got busy — there's an Ironman on one calendar, a running list of 14ers on the other, and a standing pickleball argument that has never once been settled.
We started this because we got tired of gear that only worked for one activity. We kept reaching for the clothes that could just come along for the whole day — and they didn't exist. Now the samples are on the way, and we still both work full-time, which tells you exactly what kind of operation this is: small, real, and not in a hurry to pretend otherwise.
Why only two pieces.
Two real garments beat nine promises. Every piece on this site has a sample on the way, a measured chart from the manufacturer, and a fabric spec from the sheet. Anything without those does not get a page — and nothing gets a price, a ship date, or a fit claim we can't stand behind.
Everyone's invited. That's not soft — it's the point. The door's open, we already left, catch up.